EMBRACING “PAKUNDANGAN” AS ENTREPRENEURS


Pakundangan is a Filipino term that means respect, awe and reverence. It also means “care and consideration”.


I have been reflecting on what I bring in as an entrepreneur and this word came up vividly for me. The Filipino culture can oftentimes be seen as “other-people oriented” and it is in the balancing of the I and We that I found that sweet spot in connecting and relating with others.</